Resume
Education
MBA |
University at Buffalo |
Buffalo, NY |
5/2013 |
Master of Business Administration - University at Buffalo, The State University of New York
"Developed with input from corporate recruiters, alumni, faculty, staff and career experts, the full-time, two-year UB MBA curriculum provides the skills you need for our globally integrated world of business. Team skills, communication skills, quantitative analysis and integrative analysis are fundamental to the program." - University at Buffalo School of Management
For more information visit the University at Buffalo School of Management MBA Curriculum.
BA, Communication |
University at Buffalo |
Buffalo, NY |
5/2011 |
Bachelor of Arts, Communication - University at Buffalo, The State University of New York
"The Department of Communication at UB seeks to educate the next generation of information professionals, knowledge workers and communication and information researchers. The shared principle that information serves the purposes of human communication and is enhanced by technological systems is at the core of our curriculum." - University at Buffalo Department of Communication
For more information visit the Department of Communication.
BA, Psychology |
University at Buffalo |
Buffalo, NY |
5/2011 |
Bachelor of Arts, Psychology - University at Buffalo, The State University of New York
"The Department of Psychology at the University at Buffalo reflects a commitment to cutting-edge research and outstanding training of students in psychological science. Our productive faculty conduct research in four primary areas of psychology: Behavioral Neuroscience, Clinical Psychology, Cognitive Psychology, and Social-Personality Psychology. The undergraduate program combines breadth of exposure to the field with opportunities for specialization." - University at Buffalo Department of Psychology
For more information visit the Department of Psychology.
Experience
CRM Administrator |
University at Buffalo |
Buffalo, NY |
1/2023 - Present |
- Optimize Slate for the College of Arts and Sciences. This includes ensuring data is accurate and timely to meet set deadlines.
- Create and manage permission groups for faculty and staff that is consistent with established workflows
- Monitor and track applications by program and reconcile annual revenue share across 30 academic departments
- Administer central tuition residency process and configure fellowship nomination review process through Slate reader
- Supervise central graduate application processing team members. Create and provide Slate queries to be used by central processing team members and build admissions activity reports for DGS status updates
- Report return on investment of digital marketing collaboration efforts by tracking conversions throughout the admissions funnel
- Configure and maintain an accepted student portal in Slate that interfaces with international student I-20 access and complements CAS yield enhancement efforts
- Execute and track data-driven branded and automated message campaigns for prospective students and applicants in consultation with Director of Graduate Enrollment
Staff Assistant |
University at Buffalo |
Buffalo, NY |
9/2021 - 12/2022 |
- Work with departments to ensure all Campus and school policies and procedures are followed
- Oversee and implement all aspects of personnel management, including faculty, staff and student hiring, reappointment, performance management, promotion/tenure and appointment processing
- Manage personnel letters, template letters, and other letters that pertain to Human Resource
- Update and manage financial dashboards for 26 departments
Marketing / Product Management Administrator |
Kemper System America |
Buffalo, NY |
9/2017 - 8/2021 |
- Work with IT and external CRM partners to keep database up to date
- Work with Administrators of other systems that are integrated with CRM
- Responsible for training users on functionality
- Responsible for reporting based on sales goals
- Data management of sales leads/opportunities
- Provide first line of support for CRM users
- Responsible for capturing leads and routing them to the appropriate representative
- Responsible for sourcing lists to increase database(s)
Consultant |
Marketing Consulting |
Buffalo, NY |
3/2016 - Present |
- Develop marketing plan for business with client approval
- Establish a business’s online presence – website, social media, online advertisements
- Supervise marketing and outreach team members and any business/marketing interns
- Design and develop company website
- Create content for website, social media and online advertisements
- Utilize graphic design software for image and logo rendering
Marketing and Outreach Coordinator |
University Pediatric Dentistry |
Williamsville, NY |
4/2015 - 3/2016 |
- Coordinate, facilitate and assist with outreach and education events in the community
- Oversee appropriate use and maintenance of internal marketing databases
- Supervise marketing and outreach team members and any business/marketing interns
- Generate interesting and educational content for social media
- Work closely with graphic designer on advertisements for web and print
- Partner with consultants and web developer on new corporate website design
- Collaborate with support team on patient referral project
Marketing Specialist |
Flame Control Coatings |
Niagara Falls, NY |
6/2014 - 12/2014 |
- Website and social media (Facebook, Twitter)updates and content creation
- Build a CRM to identify markets and customers by capturing and utilizing customer service data
- Perform competitor analysis to build on existing knowledge base
- Conduct market research on competitors to improve new product
- Collaborate with web developer to design and develop a new company website
- Research trade associations to assist company in entering a new market
Multiple Positions |
Refulgent Software, LLC |
Williamsville, NY |
6/2013 - 2/2014 |
- Monitor competitors’ online presence
- Online engagement: social media (Facebook, Twitter, Instagram, Google+), blogs, forums, etc.
- Generate content for blog, social media, forum discussions and for affiliate sites
- Communicate and engage with customers via social media and email blasts
- Create advertising copy and design in concert with graphic designer
- Monitor and analyze traffic to, and the conversion rates of, various site pages and blogs
- Website content creation and design, in collaboration with graphic designer
- Establish and develop relationships with clients and provide product demonstrations
- Write creative and educational blog posts
- Assist CEO with creation of funding presentation for seeking $725,000 in investment
- Create extensive spreadsheet showing company finances to present to potential investors
- Help with business development of new product
Teaching Assistant |
UB School of Management |
Buffalo, NY |
8/2011 - 5/2013 |
Professional Development
Project Management Certificate Program |
UB School of Management |
2/2016 - 3/2016 |
Fundamentals of Successful Project Management |
UB Skillpath |
12/2014 |
Honors and Awards
- Outstanding Senior for 2011, chosen by Communication department (ranked #1 out of 334 students)
- UB Advanced Honors Program alumnus
Skills
Marketing Tools
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Social Media
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Buffer
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HootSuite
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Google Alerts
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WordPress
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GIMP
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Google Analytics
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Google AdWords
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Adobe Photoshop
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Moz Tools
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Google Webmasters
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Bing Webmasters
Software Skills
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Microsoft Dynamics 365 CRM
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Microsoft Office (Access, Word, Excel, PowerPoint, Outlook)
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iWork (Pages, Numbers, Keynote)
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SharePoint
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HTML
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SQL
Contact
Feel free to reach out via the contact form below or by email also listed below. To keep up to date on my career, visit my LinkedIn account.
Follow my career and connect with me on LinkedIn
Download my Resume
Send me an email at ianfineberg@gmail.com